The differences between CRM and database marketing
نویسندگان
چکیده
منابع مشابه
Impact Organizational Learning is about CRM Performance Regarding the Relationship Between Integration of Marketing
Purpose: What is changing today is expanding customer loyalty. In organizations such as the Melli Bank, customer relationship management is more sensitive. Because the customer is considered to be part of the service provided in the service delivery process, and the customers are the lifeblood of the banks. The Melli Bank can not only seek new customers, but also keep customers and convert them...
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ژورنال
عنوان ژورنال: Journal of Database Marketing & Customer Strategy Management
سال: 2002
ISSN: 1741-2447
DOI: 10.1057/palgrave.jdm.3240086